Looking for an easy way to send customers directly to your Amazon store or product page? Amazon QR codes let you bypass search results and drive instant engagement in the app. URLgenius can help!
URLgenius, the favorite app deep linking solution for creators, won Best Influencer Marketing Technology at the 2024 Global Influencer Marketing Awards. Proven to increase commissions immediately by 2-5x or more, read on to learn why influencers and affiliates are flocking to the URLgenius platform to generate Amazon QR codes.
What is an Amazon QR Code?
An Amazon QR code is a scannable code that directs users to a specific Amazon product, storefront, or page.
Not only are QR codes status quo for omnichannel marketing, but they are also easy to make, customize, and control if you have the right Amazon QR code generator.
You can generate them with URLgenius to track app installs, pass UTM parameters, and ensure links open in the Amazon app instead of a browser.
Check out this brief video that shows you how to create an Amazon QR code.
Why Use Amazon QR Codes for Your Store or Products?
The benefit of using a Amazon QR code is that
With QR codes for Amazon, you can also maximize your overall Amazon advertising and marketing strategy by making it more convenient for customers to scan your custom Amazon QR code. Whether it’s on your packaging, video ad or business card for your shop, product, wishlist, or registry—they will be sent directly to the right page in the Amazon app. They can circumvent searching on Google or Amazon for your brand or each individual product!
Now let’s dive in deeper to discover what criteria are most important as you look for a solution.
How to Choose the Right Amazon QR Code Generator for Your Business
To start, it's helpful to consider five important capabilities your Amazon QR code for storefronts should have. Don't be fooled by those free generators floating out there, which lack crucial features and send your shoppers to the dreaded Amazon website login.
Your solution should generate QR codes that give you the ability to:
- Open the app itself, not just the website
- Change the destination
- Control the density (related to scanning distance)
- Use your domain for the link behind the code (if you have a website)
- Track scans and attribute them to sales
What is the Benefit of Using my Domain for QR Codes?
Your shoppers may not be familiar with the URLgenius domain. You can use your brand's domain for your URLgenius app deep links for Amazon. This helps you extend your brand name to the link and establish increased trust when deep linking from Facebook directly to the Amazon app. View the step-by-step video.
What is a Dynamic QR Code?
A dynamic QR code is different from the standard type in that you— as the seller or marketer— can control the exact destination of the scan. When you create an Amazon product QR code, the destination is dynamic in that it can be changed to any other designated product page—even after it's been printed and distributed.
Controlling the destination of your dynamic QR codes for Amazon is helpful for time-based, seasonal, and other types of promotions. Plus, you may simply want to use them to direct traffic to different stores, products, or wishlists over time.
So, if circumstances arise that require you to adjust the QR code after it's printed— such as a change in the product name— dynamic QR codes easily let you update the destination in the settings for the code, even after it's printed!
You never have to go back and reprint!
Why Does QR Code Density Matter?
Density impacts scannability. Creating and placing an easily scannable QR code for your Amazon product on different media makes your customer's shopping journey simple, convenient, straightforward, and ultimately time-saving.
Learn more about how the strategic implementation of QR codes in your marketing campaign can be a great way to increase sales, boost app engagement, and/or drive app installs:
Step-by-Step: How to Generate an Amazon QR Code with URLgenius
Creating an Amazon QR Code? Easy. At URLgenius, we’ve perfected the process— you don’t need any technical resources and there's nothing to install. In addition, URLgenius is the only verified Amazon Ads partner that can pass Amazon Attribution measurement tags in-app from QR codes without SDKs. Follow these steps and update in minutes!
- Sign up for URLgenius
- Enter your Amazon link into the box on the homepage
- After you enter the link, you'll notice that the Amazon app icon is highlighted. This tells you that URLgenius understood the link you entered for your QR code
In the screenshot below we're creating a QR code that'll direct customers to Yankee Candle's Amazon Storefront:
- The link you're creating will be seen by your visitors when they scan the QR code
- You can also use your brand's domain for the link (which is recommended)
- Also note you can customize the end of the link— this is helpful for finding your QR analytics in the URLgenius dashboard
- In this example, we've customized it to be 'holiday-campaign'
- Now click the “Compose” button to create your QR code
- Click the tab called 'QR Settings' to download your QR code
- You can upload your brand's logo or change the colors of the QR code (beware that changing the design of the QR code can affect the ability to scan). (Contact us with any questions— this'll help you avoid any type of 'QR code fail!')
Pro Tip: You can create a QR code that opens other page types in the Amazon app. Create a QR code that opens to a category or your favorite product review. Think about specific Amazon App QR codes relative to your marketing objectives.
How To Use Your QR Code for Your Amazon Marketing Strategy
Making sure you place your dynamic QR codes in optimal locations is key to ensuring the success of your Amazon marketing strategy! Read on for different ways to place your QR code.
Packaging
This is an easy one. Let's say your customer opens up their package, and is immediately satisfied with the product they've received. They're likely going to want to reorder the same product right then and there. Well, you've made it easy for them. All the customer needs to do is scan the QR code to be taken directly into the desired product page within the Amazon app.
YouTube or TikTok Product Videos
Imagine you've offered a great tutorial as to how your product can be used via an awesome video advertisement. Once again, you've convinced a customer to seek out your product and buy it.
But how about they don't seek it out? How about they scan the QR code you've provided on the screen, allowing them to easily add your product into their Amazon shopping cart and click the purchase button? Sounds like a major advertising win to us!
Amazon Registry
Newly engaged or about to have a baby? Want to make finding your registry as simple as possible for guests looking to buy you just the right gifts?
Well, you could easily create a QR code for any type of Amazon registry to place on your invitations (or whatever medium you decide!). Whether it's a QR code for a baby registry or wedding registry, we're ready to bet that there is no other way to make the gift giving process easier than this!
Trade Shows
You've got a booth at a trade show. You're talking up your product(s) to potential customers, and guess what? You've captured their attention. They're ready to go into their Amazon app to search for your product.
Well, how about you take the 'search' out of the equation? Place your QR code on your display (or business card!) to make their shopping journey as easy as possible in real-time!
Amazon QR Code Best Practices
QR codes are easy to create, but it's easy to get something wrong that'll ultimately make the code unscannable. Whether you're using the code for television, print, email, packaging, or retail displays; all QR codes need to be optimized for design, size, density, channel, and placement.
Make sure to check out our QR Experience Playbook and QR Code Strategy Guide to learn more about the common mistakes and what to consider relatively to apps, websites, and QR analytics.
Also, if you need to create thousands of personalized QR codes for Amazon or any other app, URLgenius has an API. We can even create them for you and send them directly to the printer! We are QR code experts (ahem, geniuses you might say)**— so don't hesitate to contact us for advice.
Amazon QR Code Analytics
You can log in to your URLgenius dashboard at any time to understand how often your QR code is being scanned. URLgenius will track scans separately from clicks. This is helpful when both the QR code and the link are in a multi-channel campaign.
Tracking scans is a great way to enhance your first-party data over time as you increase your understanding of how customers and prospects choose to engage with your brand.
- The following chart shows the number of app-opens by platform and device. The app-open rate tells you what percentage of people who scanned had the Facebook app installed for iOS and Android.
- This chart shows scans by city and separately by language preference. These insights are anonymous and help you confirm the focus of your campaign geographically and by language.
- Check your spending during the month at any time by clicking 'Settings.'
- Remember—there is a one-hour delay in reporting!
Increase Your Amazon Product Traffic and Sales with URLgenius
You invested a lot of time and energy in building your brand and products, so doesn’t it make sense that you give yourself a leg up over your competition when it comes to being found by potential customers?
We are always here to help you with your advertising campaigns! Contact us with questions at info@urlgeni.us about Amazon marketing QR codes and deep links.
If you found this content helpful, check out some of our latest how-to posts for QR code app marketing:
- How Amazon Sellers and Affiliates Grow Sales with App Deep Linking and QR Codes
- How to Generate an Amazon QR Code to Open the App
- How to Get an Amazon Review Link to Open the App and Increase Product Rankings
- How Amazon Sellers and Affiliates Grow Sales with App Deep Linking and QR Codes
- How to Customize QR Codes for Apps and Websites Like a Pro
- Jewelry Television Strikes Gold with TV QR Code Strategy